Vice President, Marketing and Engagement

Amy Hurtado has served with Joni and Friends for 15 years managing strategic communications, marketing, and brand strategies through various management roles. With a desire to connect all people to the vision of the ministry, Amy has spent her career developing engagement strategies across digital, audio, and traditional channels, while leading teams in content strategy, storytelling, and design.

Amy holds a Bachelor of Arts degree from Belmont University. Prior to her work with Joni and Friends, she spent several years teaching abroad through the Fulbright Commission and served in music ministry. Amy spends her free time running, traveling, and making music. She and her family reside in the Los Angeles area.